The 110ml Anti-Frizz Heat Shield Primer Ritual

A lightweight smoothing primer created to protect the hair from heat, humidity and environmental stress while enhancing softness, shine and long-lasting frizz control.

The Brasil Cacau Anti Frizz formula helps smooth and seal the cuticle before styling, creating a protective veil around the hair for sleeker blowdries, longer-lasting smoothness and radiant shine without heaviness.

Infused with Keratin, Panthenol and Cacao Extract, this multi-benefit styling ritual helps hydrate, soften and protect the hair while supporting healthier-looking texture, enhanced manageability and a more polished salon-quality finish. Heat activation intensifies the smoothing and protective benefits during styling, helping the hair feel silkier, shinier and noticeably easier to manage.

Perfect for frizz-prone, coarse or difficult-to-manage hair needing thermal protection, humidity-resistant control and smoother styling results with lasting softness and shine.

Less is more with professional haircare. Concentrated salon-quality formulas require only a small amount to deliver softness, protection and manageability with longer-lasting home haircare performance.

The Ritual

Apply through damp hair before blowdrying, straightening or curling. Distribute evenly using fingers, a brush or comb before heat styling for smoother, shinier and longer-lasting results with enhanced heat protection.