The 125ml TripleBright Blonde Ritual

A breakthrough triple-action purple cleansing ritual created to detox, tone and defend blonde hair against brassiness caused by hard water, oxidation and mineral buildup.

Powered by advanced K18 TripleBright technology, this innovative foam shampoo removes metal and mineral buildup, neutralises existing brassiness and creates a protective shield to help prevent future oxidation — restoring blonde hair back to a cleaner, brighter and healthier-looking state.

Unlike traditional purple shampoos that simply mask warmth and can over-tone or dry the hair, The TripleBright Blonde Ritual works deeper by targeting one of the biggest hidden causes of brassiness: hard water mineral accumulation.

Designed to help remove up to 3 months of hard water brassiness in just one wash, this advanced formula targets the 9 most common minerals and metals found in unfiltered water, including copper, iron and calcium — all known to accelerate dullness and unwanted warmth in blonde hair.

Triple-action benefits include:

• Removes metals and mineral buildup
• Neutralises yellow and brassy tones
• Defends against future oxidation and brass formation
• Creates a cleaner blonde canvas for brighter results
• Safe for regular use without staining or over-toning

Perfect for blonde, highlighted, bleached or lightened hair struggling with dullness, warmth or hard water exposure.

Hair is left feeling cleaner, brighter and visibly refreshed with improved tone clarity, enhanced shine and longer-lasting blonde vibrancy.

Less is more with professional haircare. Advanced blonde rituals work beyond toning alone — protecting the hair from the hidden causes of brassiness for healthier, brighter blonde over time.

The Ritual

Apply the foam to wet hair and distribute evenly from roots to ends. Massage through and allow the formula to activate for 1–3 minutes before rinsing thoroughly. Use whenever blonde tones need refreshing, detoxing or brightening.