The Sulphate-free Anti-Frizz Shampoo Ritual

A sulphate-free smoothing cleanse created to gently purify the hair while calming frizz, softening flyaways and restoring a smoother, shinier finish without stripping the hair.

Infused with Keratin, the Brasil Cacau Anti Frizz formula helps support softness, manageability and long-lasting sleekness while cleansing with a gentler touch ideal for sensitive scalps and delicate hair needs.

The sulphate and silicone-free formula helps reduce dryness and irritation while supporting smoother texture, enhanced shine and humidity-resistant control without heaviness.

Perfect for frizz-prone, coarse or difficult-to-manage hair needing softer cleansing, everyday smoothness and improved manageability. Especially loved for maintaining keratin and smoothing treatments while helping extend their polished salon finish between appointments.

With continued use, the hair feels softer, shinier and noticeably easier to style with smoother-looking texture and healthier-looking shine.

Less is more with professional haircare. Concentrated salon-quality formulas require only a small amount to deliver softness, protection and manageability with longer-lasting home haircare performance.

The Ritual

Massage through wet hair from roots to ends before rinsing thoroughly. Repeat if needed, then follow with The Anti-Frizz Ritual Conditioner. For deeper nourishment and enhanced smoothness, alternate occasionally with the Hydrating Hair Complex treatment mask.

For additional shine and silky finishing softness, pair with the Shine Serum or Acai Therapy Oil.