{"product_id":"the-k18-futureiq™-biomimetic-hair-longevity-serum-ritual-90-ml","title":"K18 FutureIQ™ Biomimetic Hair Longevity Serum, 90ml","description":"\u003ch1\u003e\u003cspan\u003eThe K18 FutureIQ™ Hair Longevity Ritual\u003c\/span\u003e\u003c\/h1\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eA clinically studied, three-month journey towards fuller-looking hair, reduced shedding and improved scalp health.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHair ageing doesn't always begin with grey hair. Sometimes the first signs are more hair left in your brush, a noticeable change in density, or a scalp that no longer feels as balanced as it once did.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eK18 FutureIQ™ Biomimetic Hair Longevity Serum is an advanced, lightweight leave-in scalp treatment developed to address early signs of premature hair ageing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003ePowered by K18's proprietary MultiVital™ technology, this innovative formula combines biomimetic peptides, a root-anchoring complex and advanced antioxidants to support three interconnected areas of hair longevity: hair retention, natural pigmentation and scalp barrier health.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eUnlike traditional products that focus only on the appearance of the hair, FutureIQ™ is designed to target biological pathways associated with premature hair ageing at the follicle level.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWho Is FutureIQ™ Designed For?\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eFutureIQ™ is particularly suited to women and men beginning to notice changes in their hair earlier than expected.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYou may benefit from this treatment if:\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYou're noticing more hair shedding:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Your brush, shower or pillow seems to collect more hair than it used to, and you're concerned about gradual thinning.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYour hair is losing density:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Your ponytail feels smaller, your parting looks wider, or your hair no longer appears as full as before.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYou're starting to see premature grey hairs:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Especially if less than 30% of your hair is grey and you'd like to support your hair's natural pigmentation.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYou're noticing changes in your scalp:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e Your scalp feels less balanced or shows early signs of ageing.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eYou want to be proactive about hair ageing:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e You're interested in supporting hair and scalp longevity before more advanced changes become noticeable.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eK18 identifies adults aged approximately 25–44 as a group likely to see particularly visible improvements when experiencing premature hair ageing. However, clients aged 45 and older may also benefit from continued scalp support and hair retention.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSuitable for all hair types and textures\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e, including straight, wavy, curly and coily hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eFutureIQ™ is a cosmetic scalp treatment rather than a medical hair-loss treatment. It is not intended to treat sudden, severe or patchy hair loss, or hair loss caused by underlying medical conditions. These concerns should be assessed by a medical professional or dermatologist.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eThe Key Benefits\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e1. Helps Reduce Excessive Shedding\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe root-anchoring complex supports proteins involved in keeping hair securely anchored within the follicle, helping reduce shedding associated with premature hair ageing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e2. Supports Fuller-Looking, Denser Hair\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBy helping improve hair retention, FutureIQ™ supports the appearance of increased density and volume over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e3. Helps Address Premature Greying\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eBiomimetic peptides help support the biological signalling involved in natural melanin production and transfer. This may help reduce the appearance of early greying.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula is best suited to early greying and is not designed to completely restore the original colour of extensively grey hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e4. Protects the Scalp Against Oxidative Stress\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts advanced antioxidant system helps support the follicle's natural defences against oxidative stress, a contributing factor in premature hair and scalp ageing.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e5. Supports a Healthier Scalp Barrier\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula helps maintain scalp barrier function, supporting an improved scalp environment for healthy-looking hair.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003e6. Lightweight Nightly Application\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe water-based leave-in serum is designed for everyday scalp use without requiring an additional wash or rinse.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eYour Three-Month Hair Longevity Journey\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eFutureIQ™ is designed around a consistent \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003e12-week treatment programme\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eHair follows natural growth and shedding cycles, meaning improvements take time. K18's clinical findings highlight how results can develop progressively throughout the three-month routine.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMonth 1 — Renewal\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe beginning of your hair longevity journey.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eK18's clinical study reported:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e100% of participants showed reduced hair fall.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e82% agreed the serum did not contribute to hair oiliness.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e95% agreed it did not increase scalp sensitivity.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eDuring the first month, you may begin noticing less shedding and a more balanced-feeling scalp.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMonth 2 — Momentum\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eSupporting density and scalp health.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eK18's clinical study reported:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFuller-looking hair, with results described as up to 10,000 additional hairs for volume.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e87% showed increased hair density.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e100% showed improved scalp barrier function.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cspan\u003eBy this stage, improvements in hair retention and scalp condition may become more noticeable.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan\u003eMonth 3 — Visible Transformation\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eThe results of consistent nightly care.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAt 12 weeks, K18's clinical study reported:\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e70% showed fewer visible grey hairs.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003eFuller-looking hair, with results described as up to 19,000 additional hairs for volume.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli\u003e\n\u003cp\u003e\u003cspan\u003e54% reported that their scalp felt revitalised.\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eAll figures are K18-reported results from a 12-week clinical study. Individual results vary. The fuller-hair figures describe changes in visible fullness and should not be interpreted as a guarantee of new hair growth.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhy Three Months Matter\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eFutureIQ™ is not intended as an occasional scalp treatment or a quick fix.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eThe formula is developed to support biological processes associated with premature hair ageing, and these changes require consistent application over time.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eAlthough some users may begin noticing improvements within the first month, \u003c\/span\u003e\u003cstrong\u003e\u003cspan\u003eK18 recommends allowing a full three months to assess visible results.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eContinued use is recommended after the initial treatment period to help maintain the benefits. Stopping treatment may gradually reduce the improvements achieved.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eImportant:\u003c\/span\u003e\u003c\/strong\u003e\u003cspan\u003e One 90 ml bottle provides approximately one month's supply when used according to K18's instructions. A complete initial three-month treatment therefore requires approximately three bottles, purchased separately.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch2\u003e\u003cspan\u003eWhat's Included\u003c\/span\u003e\u003c\/h2\u003e\n\u003cp\u003e\u003cspan\u003eOne K18 FutureIQ™ Biomimetic Hair Longevity Serum — 90 ml.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eApproximately 30 days of nightly applications at the manufacturer's recommended dosage.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cspan\u003eBeautiful hair begins with a healthy scalp, and caring for its future is just as important as caring for its appearance today.\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cem\u003e\u003cspan\u003eFutureIQ™ is a cosmetic treatment for early signs of hair and scalp ageing. It does not replace medical assessment or treatment for significant hair loss.\u003c\/span\u003e\u003c\/em\u003e\u003c\/p\u003e","brand":"K18","offers":[{"title":"90 ml","offer_id":57608449360038,"sku":null,"price":2200.0,"currency_code":"ZAR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0744\/0017\/0150\/files\/k18-futureiq-90ml-silver-studio.png?v=1792016456","url":"https:\/\/dshair.co.za\/products\/the-k18-futureiq%e2%84%a2-biomimetic-hair-longevity-serum-ritual-90-ml","provider":"Ds Hair by Dalia","version":"1.0","type":"link"}